SEO News

Search Brand Trademark Issues

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  1. Half of British and Irish Marketers Use SEO for PR Purposes

    Brand & Reputation Management -- Can you use a competitor's trademark in your own search advertising? The panelists will also discuss the issues with video search, and the industry's desire for standards on how to tag, organize, and find videos.

  2. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  3. Trademark Law - What Search Marketers Should Know, Part 1

    Most search marketers will almost certainly encounter trademark issues at some point in their careers. All of the major search engines – Google, Yahoo, MSN Live Search, and Ask – provide their own trademark usage policies on their sites.

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...