SEO News

Search Brand Terms

  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Also identify the top 100 pages in terms of highest organic search impressions from Google...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. This can be challenging when you have partner sites that are also bidding on your brand terms - and you have a search results page that is...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. For example, High-Intent users may only need to see another ad or two to make the purchase if...