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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    Create a new campaign with competitor names as keywords, and bid on it only for users who have visited your site recently. Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now.

  3. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Solution: By adding commonly search characteristics to your product names, you can highlight the product and its features to an audience that is less familiar with your offerings (e.g. Solution: Update key fields to include commonly searched values...