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  1. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Optimizing key images on your site such as your logos is another great way to take up...

  2. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    I write here at Search Engine Watch under my real name (a.k.a.wallet name") – the one my parents gave me at birth. It does appear that they are making an attempt to closely watch the Facebook/Google+ battle with names and identities.

  3. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. By expressing their interest, the user has taken the next step beyond just...

  4. Going to SES San Francisco to See New Products and Play Guitar Hero

    Even though I'm a PR guy who writes optimized press releases, I'm also a correspondent for Search Engine Watch, so I read press releases, too. So, I've started to use Google News to search for press releases from companies that plan to exhibit at...