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Search Engine Watch recently talked with Kyle Lacy of ExactTarget to discuss these issues. What is the best way to collect and organize email addresses of familiar people -- like family members, friends and former colleagues – into an opt-in database?
Search Engine Watch (SEW) asked the folks from Clayton Homes (CH) some additional questions via email. They tried TrueView instream and in-search ads, and created videos for their brand channel by trimming up TV spots.
FC: Our hangouts typically get a few hundred viewers on Google+ and YouTube, and then a few thousand people who watch the archived version after the fact. And beyond the benefits of the network itself, there are potential benefits to search engine...
Some of the key data points and characteristics of the competitive landscape to watch for included: Competition in search engine optimization (SEO) will be composed of both the traditional organizations that vie for business in your market and the...
Search Engine Watch spoke with SimpleUsability’s founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release.
Search Engine Watch reached out to a few members of the search marketing community to see if their experience and outlook is on par with those who participated in the survey. Search Marketing Manager Andrew Taylor of CitrixOnline spoke with Search...
It will be an interesting space to watch when Sina Weibo eventually makes its site available in English and how it may compete with Twitter or eventually search players like Baidu or Google for ad dollars in the near future.
Inclusion in TrueView video ads: Promoted Videos are now part of the "TrueView family of ad formats," meaning advertisers are only charged when a viewer chooses to watch a video ad, on a cost-per-view basis.
Lee Odden dons a Search Engine Watch lab coat for his Social SEO session and Mikel Chertudi returns for another special session Channel Surfing: Measuring Profit Or is it? SES San Francisco really is three full days of SEO, PPC, social media...
I write here at Search Engine Watch under my real name (a.k.a.wallet name") – the one my parents gave me at birth. It does appear that they are making an attempt to closely watch the Facebook/Google+ battle with names and identities.
Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the metrics involved in measuring your community engagement, but are you actually...
Here's a recap of this week's columns and news stories for the week of April 24 to 30, as reported by Search Engine Watch. Search Engine Optimization To get in front of the numerous search engine algorithm changes each year and build a presence...
Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization
Just one example of his generosity and genius was a collaboration he undertook with Search Engine Watch, on behalf of FreshEgg, to run the #SEOfilms photoshop competition (See the entries and winners) which took our Facebook page from zero to a...
Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. By expressing their interest, the user has taken the next step beyond just...
Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web. Many website owners use CMS to generate their sites - so Search Engine...
Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Search Engine Land
Even though I'm a PR guy who writes optimized press releases, I'm also a correspondent for Search Engine Watch, so I read press releases, too. So, I've started to use Google News to search for press releases from companies that plan to exhibit at...
Search Engine Watch will be covering the top 10 sessions. Come to work before 9:00 a.m.or stay after 5:00 p.m.and try to read, watch or listen to as much coverage of SES New York as you can. Approximately 5,000 marketers and search engine...
Here's a screenshot of the Search Engine Watch group (which you can join here). Also, Facebook expects this to increase the number of members that become fans on brand pages. The pages for Groups will now look like the profile pages of members.
