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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    And the response rate was high for many categories. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your smartphone with just...

  2. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Best to warm them up with a direct and blunt response. This is only natural, as they are trying to give you the best results in response to your query. If you increased that NBOST as a result of publishing great content that people love and link to...

  3. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    If there is no response, the negative review would never get posted. After reviewing a few currently listed businesses, I noticed that Ripoff Report allows the posting of direct links to the company’s websites and social media sites with dofollow...

  4. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Direct ROI for Social Media Stinks Large companies leverage considerable brand and reach with clever...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Although more people use search or go direct to video, socially-referred video starts are more likely to be completed.