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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. However, what I think so many people miss is digging...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    And the response rate was high for many categories. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your smartphone with just...

  3. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Best to warm them up with a direct and blunt response. This is only natural, as they are trying to give you the best results in response to your query. If you increased that NBOST as a result of publishing great content that people love and link to...

  4. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    If there is no response, the negative review would never get posted. After reviewing a few currently listed businesses, I noticed that Ripoff Report allows the posting of direct links to the company’s websites and social media sites with dofollow...

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Direct ROI for Social Media Stinks Large companies leverage considerable brand and reach with clever...