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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. Or, if you are a client or brand, why is this something you need to invest in? There are a lot of great writers here at Search...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Most SEO practitioners are so focused on driving traffic and getting conversions from the traffic they receive that they forget a very important tenet of SEO: Brand building. Yes, counter-intuitive though it may sound, building a strong brand ought...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Search is continually growing as an important revenue...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  6. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...