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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? As argued above, it can be a key tool in brand building. The best way to become irreplaceable is to build a brand centered around...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. A writer that intuitively grasps your brand's voice, but requires a trade off on speed of writing or other...