You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example? The Search Queries section is broken down into five main indicators:
After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
Dominate the entire first page of Google for brand related search queries. While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space.
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
Work on brand: There is increasing evidence that branded mentions are an important legitimacy signal to Google. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be...
Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45...
Today, each and every brand should harness the power of social signals if they hope to maximize search visibility going forward. Social media’s influence on search results continues to grow. The search engines are listening, but brands must step up...
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
It may be something as simple as engine they are designing must be able to go 0-60 in under four seconds or as complicated as the using a specific brand of valve seals for your engine rebuild. As search engines have changed what they are looking...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. Typically, branded traffic is cheaper and converts at a higher rate...
This could indicate that people are performing several non-branded searches to research the product, and finally convert on a brand search (a typical scenario). Entire sessions at search conferences have been devoted to attribution modeling.
Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to branded or non-branded campaigns: Starting late last year and continuing into the beginning of this year, this negative impact on eCPM has...
She is the organizer of Search London, which holds events every two months featuring key search professionals in the industry. Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land.
