These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. For many brands and advertisers, this means a major re-tweaking of your publisher focus.
There is also more customization that can be allotted for bidding for the advanced advertisers. If you're just trying to build brand awareness, then going a little more broad might be helpful. For more advice on how to format your video for the...
The new style of ads are in the testing phase and advertisers aren't being charged for ad clicks at this time. Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Laurie Koehler, Consumer Campaigns Activation Manager at Intel, liked TrueView, a group of ad formats in which advertisers only pay when the user chooses to watch the ad. In you search for "time lapse" on YouTube, you'll see over 500,000 video...
Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the news stream on its home page. By leveraging the data it holds on its users and their personalized news...
Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a...
He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the competition; Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of...
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
The other advertisers are all focused on the details of the offer. Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or longing they've been passively suffering until now.
Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Your brand has the opportunity to broadcast to...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
I've heard a large number of advertisers say the following to me over the years "I always write promotional copy during a sale because when I write promotional copy, sales go up. There is never a scarcity of data in paid search.
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a...
In the early days, few advertisers were tracking conversions at all. Sophisticated tracking tools now exist whereby advertisers can decide which channels should get the credit for a sale. The few advertisers who were tracking conversions were...
