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  1. Your Guide to Structured Snippets for SEO

    Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. Rich snippets, the informational text lines that appear...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy customer demand with colored phones. Many brands still fail to understand the importance of search, according to an ad:tech New York panel...

  3. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  4. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  6. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality...

  7. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.