SEO News

Search Brand

RSS
  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Search is continually growing as an important revenue...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? Search results beware and be aware, customer service is part two of the social media revolution. Sales and Service Secrets to Avoid Negative Search Results

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This will then ensure your brainstorms remain structured and "on brand. Technical Search of Schema Is Valueless. Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career...

  8. 3 Ways to Dig Deeper for Bigger Paid Search Success

    However, what I think so many people miss is digging into the search phrase report that shows what other queries are being matched to these keywords. Search is so often a successful tactic that people take the "if it isn’t broke don’t fix it" route.