But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. Branded apps or websites are the clear favorite, while...
Today, each and every brand should harness the power of social signals if they hope to maximize search visibility going forward. Social media’s influence on search results continues to grow. The best tools go even further, leveraging automation and...
The methodology pits two companies against each other across an unlimited number of keywords, using search volume and click curve data to understand each brand's current reach. Do you do SEO for a brand involved in a straight fight with another...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
If you're just trying to build brand awareness, then going a little more broad might be helpful. For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners".
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. The information isn't there, the structure isn't there, it's slow, it's hard to navigate, and it doesn't appear in the search...
Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. You might search [recording equipment “write for us”] or any variation.
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). The true pace of mobile and local search can be seen when the market withstands an entire column's worth of...
Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to...
Here's how the Search Engine Watch Google+ page looks upon arrival: Sometimes we’ll create a brand new image based on a set of photos in your library. If you've visited your Google+ account in the past day, you may have noticed Google's big...
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Brand/URL anchors: These are terms that use your brand name or URL as the anchor text (e.g.
The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy...
Mobile brand name Internal search term Internal search type To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to separate those visitors into meaningful groups.
However, be sure to avoid bidding more on your All Products ad group than other product ad groups (e.g.category, brand, seasonal items). If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of resources.
Very few sites have the power and brand to sit around and wait for people to link to them and even those that could, wouldn't have the patience to do so given Google's placed importance on links. But if you're doing it today, make sure it's...
The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. Google+, as a Google product, means it will undoubtedly be integrated into other developing applications...
When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. OK, maybe not "everyone," but certainly a whole bunch of people...
Also, these users have very specific long-tail searches, making predictive-search capabilities extremely important. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better...
