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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. A good tip is to try building upon elements from your best...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Search box The Search Agency today released a new mobile scorecard report, which looked at the Top 100...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Not a bad summary for just entering my competitor's domain into the search box. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less).

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Fun fact: Task completion rate is a much better measure of engagement...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She found her camcorder buried in an old box, and set it up in front of her couch. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to...

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. For search marketers, the most common mistake is summarizing data using the "Average" function in pivot...

  7. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...

  8. Top Online Retailers Lag in Mobile Experience [Study]

    Search box The Search Agency analyzed the largest online retailers in the United States against seven factors in the mobile retail experience: You might think the big ecommerce brands already have that figured out, but The Search Agency released...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO...