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  1. How to Use Google Analytics Site Search Reports

    The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for on your website. This allows you to directly compare the success rate of people using search against those...

  2. Google Brings NHL, NBA Video Highlights to Search Results

    The video is embedded at the top of the search results, with the score in a box on the left and the video beside it on the right: Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when...

  3. Your SEO Competition Isn't Who You Think It Is

    Fact is, if you aren't thinking outside of the box when you're looking at your online competition, you're likely to find out that you're no part of the competition at all. Whether you work at a search agency, at an SEO platform, or as a consultant...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. A good tip is to try building upon elements from your best...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Search box The Search Agency today released a new mobile scorecard report, which looked at the Top 100...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Fun fact: Task completion rate is a much better measure of engagement...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She found her camcorder buried in an old box, and set it up in front of her couch. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to...

  8. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. For search marketers, the most common mistake is summarizing data using the "Average" function in pivot...