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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    You can use Yahoo Search to find people, blogs, places, maps - anything. People Search: As a user, you want one place to find everything you need. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no...

  3. Pre-PPC Strategies For Launching a New Product

    A single woman in her 20s who lives in a big city, blogs for a hobby, and never learned to cook. Here, Facebook Graph Search is one of the most useful tools around. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    How to Architect Search-Engine Friendly Blogs Blogs are Naturally Search-Engine Friendly .and Other SEO Lies Blogs are naturally search-engine friendly. Blogs should be written for the 5th to 8th-grade reading level.