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Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. They fail to see that SEO in 2013 is now integral to online marketing and no longer a...
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Turning a video interview into a summarized blog post...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. Google+, as a Google product, means it will undoubtedly be integrated...
Major media/blog sites are always hungry for content. These may be simple questions they ask in their blog articles or on social media, but anything you can do to attract their attention is great. It is easy to check to see if they do, with a...
Content Item #1: Blog Posts Plan and write a series of 5 or more blog posts around your core idea. Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. This is a critical way you can explain the value of...
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. You can promote a free give away of concert tickets...
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. With the rise of digital publicists – especially now that the group encompasses not only traditional...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. CMS and Blog Platform Before any sort of execution, our marketing and...
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and...
End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items. I guess the genius in Moz's approach to producing SEO...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. All this and much more in our quick recap of search...
So you might have to replace every link in five years of blog posts. In a blog post, J.J. Says Tricia Meyer, who operates 12 affiliate sites including SunshineRewards.com, and averages $25 million in annual sales, says that while larger affiliate...
When blogs hit the scene, we launched the BOTW Blog Directory to help bloggers connect with an audience. Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn...
We couldn't rely on those ultra-cheap blog posts anymore – we had to create our own. We could also buy entire blog posts – some spun by computer programs; others composed by underpaid writers whose first language wasn't English.
