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  1. Matt Cutts Extends Leave From Google Into 2015

    On his blog, Cutts announced that he would be extending his leave into 2015. He took to his blog to share the news with his readers: Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed...

  2. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    From the Google Research Blog: This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A link from a fire department blog may not be a direct fit. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link...