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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This, combined with the fact that a searcher's behavior varies greatly depending on whether their search is executed from a mobile device (typed or spoken) or a desktop device (typed or spoken), means more keywords need to be monitored for...

  2. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. I don't buy the "protect searchers privacy" deal as the reason for moving all search to...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. In addition, advertisers who can't bid profitably on highly competitive keywords, would be able to do so on keywords + remarketing...

  4. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Yandex stated that more than half of all searches on Yandex are about something that interests the searcher "at this very moment. Now, we have added a search history of a few seconds to our search algorithm to deliver results and search suggestions...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Cost-per-lead model that shows the searcher an offer with comparison to other companies. For example, serve a specific ad based on site content, or shopper behavior on your site. Automatically generated, they appear in the top and bottom of Google...

  6. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Look for common themes in these queries to get an indication of the searcher’s behavior. By monitoring user behavior and inferring searcher intent, they were able to come up with an optimization strategy to deliver a relevant, high-converting...

  7. 2012 London Olympics: How the World Was Searching

    Even Brazil, with the lowest search intensity in the region still saw an average of 145 searchers per searcher. But the heaviest search market of all is Turkey, with 217 searches per searcher. But 117 searches per searcher worldwide already seems...

  8. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    The amount of time that passes before a searcher takes action largely depends on the vertical they are searching. A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as...