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Search Behavior Podcast

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  1. Daily SearchCast, August 23, 2006: Is Google Bad For Other Businesses? Will Brazil Close Google's Offices There? Isn't Yahoo Coupon Finder Cool? And More!

    Today's search podcast covers whether Google is too dominant over businesses? The ads will be "graphical ad placements as well as automated text-based advertisements targeted to content, and over time, aggregate user behavior on an anonymous basis.

  2. Daily SearchCast, August 15, 2006: AOL Sets Off Search Privacy Crisis; Google Webmaster Central Offers Cool Tools & Support; Yahoo Expands Site Explorer; 1,000 Pizzas For Google & More!

    Today's search podcast covers AOL's release of search records and the ensuing privacy crisis that followed; Google's support for site owners enlarging into Targeting Ads Based On Search Behavior Preferred Domain Tool Launched

  3. Daily SearchCast, July 28, 2006: Google Class Action Suit Over Click Fraud Settled; Google Radio Ads; Anti-Phishing Protection In Search Results & More!

    Today's search podcast covers the class action lawsuit settlement against A new study from Yahoo and comScore looked at searcher behavior in the automotive sector, analyzing activity, user preferences, and how purchases were.

  4. Daily SearchCast, July 6, 2006: $800 Million In Click Fraud Or Not?; Does Google Need An Ombudsman?; Google Jockeying In The Classroom & More! (Corrected MP3 File)

    Today's search podcast covers a report of $800 million lost to click fraud last year -- or was it? Microsoft looks to anchor text to help train a machine learning classification system when user behavior data isn't available.

  5. Daily SearchCast, June 14, 2006: MySpace To Auction Search Traffic; Google Picasa Gets Photo Sharing; NY State Says Shame On Google Video; Is That Google Earth In My Coffee Table? & More!

    Today's search podcast covers MySpace planning to auction its search traffic; Apart from tactical maneuvers with SEO or PPC campaigns, savvy search marketers are increasingly trying to understand searcher behavior, and attempting to proactively...

  6. Daily SearchCast, June 9, 2006: How The ODP Sends Sites Back In Time In Major Search Engines; Google, Your TV Companion; The World Cup Cometh To Search & More!

    Today's search podcast covers the use of Open Directory information making more sites seem outdating in major search engines; Google listening to your TV and perhaps making ads and info show up on your computer screen in the future; the World...

  7. Daily SearchCast, June 2, 2006: NoFollow Changes Linking, Reputation Management, DOJ Wants Records, Microsoft's Planned Investment and much & More!

    Today's search podcast covers how the "psychology of linking" has changed, handling bad behavior with reputation management and the DOJ wanting to prosecute so Internet companies need to store those records!

  8. Daily SearchCast, May 23, 2006: Google Removes Sites Over Hate Speech From News; Google Bug Makes Your Site Seem To Disappear; MSN Gives ODP Description Opt-Out (Hurray!) & More!

    Today's search podcast covers Google removing some sites from Google News over hate speech issues; a bug that causes Google to report fewer pages indexed than it actually has for your site; MSN goes where other search engines have yet to go...

  9. Targeting Search Ads By Demographics & Behavior

    Podzinger: A Podcast Search Engine Cage Match? New programs allow you to show them ads based on that search behavior days after the initial query was done. Leitch cautioned that user behavior and patterns will not all make sense or be 100% accurate.

  10. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    PodZinger: Podcast search engine extraordinaire. When an established member of the community runs across this kind of behavior, first they get sad. More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference...