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Search Behavior Eye Tracking

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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Cookie Laws, One to Keep an Eye On According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on the future of consumer search behavior (which, for now, is primarily centered around increasing...

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...

  3. Facebook Data Should Focus Eyes on Bing Local Results

    As demonstrated in SEW's own eye-tracking studies of SERPs such "hard-wired" behavior stands in stark contrast to traditional search results. Quite literally, the Facebook Bing integration slaps a human face on to search results, which human beings...

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...

  5. 2010 Search Predictions: The Experts Weigh In

    Furthermore, aligning its corporate brand with software as opposed to say, indexing data, works towards Google's advantage in the public eye. The result will be a tectonic shift in companies rapidly investing in consumer behavior analytics...

  6. Gord Hotchkiss of Enquiro shares new brand research

    Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an American dollar or a Canadian Loonie every time someone used an image the "Golden Triangle" in their PowerPoint presentation, then he could take...

  7. Q&A with Ken Jurina, President and CEO of Epiar

    Google's Universal Search results have been seen to have an impact on the traditional F-shaped heat maps generated by eye-tracking studies as eyes are now first drawn to image and video search results.