For years, all of us in the SEM industry have been inundated with eye-tracking studies that illustrate the “golden triangle” of the SERPs. User Behavior Hasn’t Changed Use all of your PPC knowledge to support ranking in the top 3: manage search...
Last year Mirametrix worked with SEOMOZ on an eye-tracking project that really gives you a flavor as to how and why blended rank is so important – especially when you look at different search queries, SERP results, type and where the consumer is...
Cookie Laws, One to Keep an Eye On According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on the future of consumer search behavior (which, for now, is primarily centered around increasing...
Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta.
As you execute your SEO campaign, keep your eye on existing metrics, as well as new ones and make sure you track what's important. Keyword Ranks: Keep an eye on how you're doing on your specific keywords on Google, Bing, internationally, locally, etc.
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...
As demonstrated in SEW's own eye-tracking studies of SERPs such "hard-wired" behavior stands in stark contrast to traditional search results. Quite literally, the Facebook Bing integration slaps a human face on to search results, which human beings...
In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...
Furthermore, aligning its corporate brand with software as opposed to say, indexing data, works towards Google's advantage in the public eye. The result will be a tectonic shift in companies rapidly investing in consumer behavior analytics...
This panel reviewed the research from over 100 face-to-face interviews, hundreds of eye tracking sessions and over 3,000 survey responses in total. In many instances, risk dictates buying behavior. In many high risk, complex purchases, search is...
Before Baidu was even a twinkle in the eye of its founder, in February 1998, the U.S.based paid search engine GoTo.com offered advertisers one of the first models of bidding for placement. In the short term, it would probably be in Baidu's best...
And I can't tell you how many search engine marketers -- including me -- have taken his eye tracking research and presented it to their clients over the years. Now, this panel at SES San Jose will review the research from over 100 face-to-face...
Another area Russell dives into is eye tracking. Here's a video showing the eye tracking of 3 different people searching for "school backpack. Over at the Official Google blog, Dan Russell of the Search Quality team, has written a lengthy post on...
Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an American dollar or a Canadian Loonie every time someone used an image the "Golden Triangle" in their PowerPoint presentation, then he could take...
Google's Universal Search results have been seen to have an impact on the traditional F-shaped heat maps generated by eye-tracking studies as eyes are now first drawn to image and video search results.
Arguably, Tay Zonday's "Chocolate Rain" started with the most revenue potential and has stayed in the public eye, so the search data would be a bit skewed. All things considered, this data shows how understanding search behavior's connection to...
After all, these formats -- for the same reason they attract the eye in blended search results -- are sexier than maps and stock quotes (especially if you're talking about searches for Shakira, as moderator Mike Grehan pointed out).
Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning eye-tracking) and Reading. Birds-Eye feature at many UK cities, but expect improvements to that feature by the "end of the summer.
Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning eye-tracking) and Reading. Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for She defines the different modes of search behavior that include...
