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Search Behavior Eye Tracking

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  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Cookie Laws, One to Keep an Eye On According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on the future of consumer search behavior (which, for now, is primarily centered around increasing...

  3. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...