SEO News

Search Behavior Data Collection

  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  2. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...

  3. SEOs Strike Out as Google Encrypts Signed-in Search Data

    However, it's also key to avoid any knee jerk reactions, there isn't going to be a large impact felt from this for some time, so instead of being something to worry about, it should simply provide further motivation to broaden data collection points.

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    For example, using sophisticated topic clustering techniques from crawled data, One Riot can 'predict' trending topics based on likely outcomes from a collection of related news stories. And get this: user behavior signals make the prediction...