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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. If you imagine that the mobile usage is merely a reflection of consumers logging onto...

  2. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. In-app Analytics: In-app analytics enables marketers to understand user behavior in the app. Search: The user completed a search within your...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    After all, SEO is about technology and human behavior. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep...