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Search Behavior

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  1. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. In-app Analytics: In-app analytics enables marketers to understand user behavior in the app. Search: The user completed a search within your...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    After all, SEO is about technology and human behavior. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. This behavior raises an important question: are searchers more...

  4. How to Use Google Analytics Site Search Reports

    The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. If your website has a search bar, you need to ensure you’re making the most of this valuable report in...

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...