SEO News

Search Behavior

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to click the first available link with relevant content to find their answer. The most significant findings of the CTR study...

  2. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Identify and optimize the content of the top 100 pages in terms of the highest Google...

  3. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  4. Cross-Device Measurement: Believe the Hype

    Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior on each of these types of devices. Measuring consumer behavior on desktops is relatively easy because of...

  5. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help you refine your ideas to hit the right notes. Technical Search of Schema Is Valueless.