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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Many other companies have done their research into similar technology and all of them are quite good, however it's awesome to see Yandex raise the bar a little. Yandex users will now have access to reverse image search, "Sibir," which is the...

  2. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: While those may seem obvious to anyone who's ever hung around a Whole Foods salad bar, there are other less obvious interests...

  3. How to Use Google Analytics Site Search Reports

    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. Site Search Reports The Site Search report is found under Behavior and is focused on recording how people interact with the...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing also has an immediate impact on search. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? It's becoming an important part of any organization's marketing mix and can...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more...