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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  2. Make the Most of Your Social Media Interactions: 9 Tips

    In the case of social media your “cost” is time, resources, or tools needed to properly execute a social strategy. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews.

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Thursday, November 15th, the two will share their experience, case studies, and best practices with SES Chicago attendees. He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by...

  4. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Industry-specific case studies Client Example: While less than 15 percent of all keywords sending traffic were industry related (over the past six months), 30 percent of all organic search engine leads came through via industry related keywords in...

  5. 4 Key Recommendations for B2B SEO in Industrial Markets

    Case studies and product/solution tutorials. As optimism over the economy increases across B2B organizations and industries, search engine marketers need to take note. On a scale from 1 to 10, 8.2 was the value industry respondents indicated that...