Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be...
That's why SES New York will feature a "Focus Latino" track on Wednesday, March 23, 2011. The Focus Latino track will kick off with a keynote address by Mark Lopez, Head of U.S. That will be followed by four sessions featuring experts from many of...
The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. The opportunity to target messaging to the bilingual and...
In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Several speakers agreed that when it comes to reaching the largest available Latino...
SearchDay: July 18, 2007 ===Planning your Search Strategy for the Latino Market SearchDay: July 12, 2007 ===Opportunities in the Latino Search Market SearchDay: July 17, 2007 ===Challenges of the Latino Search Market
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
Francis Petty, Online Marketing Manager of LaNacion S.A.offers his company's keyword research strategy for effectively reaching the Latino market: In this segment we present recommended preparation strategies by established search marketing...
While many think of the Latino market in terms of Spanish, Brazil, the Latin American country that has the highest Internet traffic and a whopping 38 percent of the entire region's search audience, speaks Portuguese.
It is a market that is just starting to realize its potential, and search marketers reaching out to the Latino market today may find themselves to be the major players in a thriving and dominant market for years to come.
The Atlanta-based Prominent Placement first became exposed to the Latino market back in 2003, back when Search Engine Strategies held just a single session on the Latino market, titled "SES en EspaÑol;" and again at the first SES Latino conference...
Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...
