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Search Audience Strategy Latino Market

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be...

  2. Hispanic Search Marketing: U.S. Focus, Global Perspective

    The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. The opportunity to target messaging to the bilingual and...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Several speakers agreed that when it comes to reaching the largest available Latino...

  4. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  5. Marketing to Hispanics Part II Released

    Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...