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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    It also offers its own brands, including Designers at Debenhams, as well as international brands and concessions. One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. Running your marketing campaign ideas past...

  4. Should the Government Decide Where You Rank at Google?

    Surely international companies such as these, which boast of attracting millions of site visitors, didn't build their entire businesses model around one, effectively, benefactor? The audience thought that was pretty funny, but at the same time knew...

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements. The company’s video marketing strategy: Ironically, Ceilume’s videos have also caught the eye of another...

  6. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...

  7. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...

  8. Social Media Around the World: Current Trends and Future Growth

    Social media networking sites continue to be one of the hottest commodities in the international online marketplace. According to data collected by Universal Mccann International Social Media Research, much of the new content available on the...