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Search Audience Strategy

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Knowing Your Audience Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. Create a bidding strategy specific to mobile that makes sense for your business model

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Don't Confuse Your Audience You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Plan Ahead With Your Strategy Not only is it their home turf, but we all know that Google will favor a...

  4. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. The best way to surface these ideas is as part of a larger brainstorming process that...