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Search Audience Strategy

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Don't Confuse Your Audience You're certainly local now if you followed number two, but you still need to capitalize on the audience that isn't. Plan Ahead With Your Strategy Not only is it their home turf, but we all know that Google will favor a...

  2. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. The best way to surface these ideas is as part of a larger brainstorming process that...