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  1. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. You need to ensure you're entertaining your...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? So why is it important to know your audience? Know Your Audience There's always a desire to do something that appeals to the masses...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across clearly enough. In other words, despite the official Google webmaster help posting videos regarding the dangers of guest blogging...