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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    We love 72 day marriages, we love comment flame wars and we love YouTube videos of people playing horrible tricks on their friends. It makes you magnetic to your target audience. People watch how you behave online and how you treat the people...

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    The first impulse of many video creators is to upload their videos to YouTube. The obvious benefit of YouTube is that it will host an unlimited amount of videos for free, allowing you to dedicate the entirety of your budget (if any) into production.

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions...

  4. Is Super Bowl Advertising Money Well Spent?

    These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...