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Search Audience Online Strategy

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  1. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. The best way to surface these ideas is as part of a larger brainstorming process that...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said...

  4. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the...