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  1. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. The best way to surface these ideas is as part of a larger brainstorming process that...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Approximately 48 percent start shopping online in preparation for school...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    It's better that every piece of content you post is valuable and well-received by your audience than posting often and having your content be ignored. Look at other ways to grow, such as influential sites that can send relevant traffic to your site...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each...