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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. In fact, more than 60 percent of online adults in the U...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic...