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Search Audience International Marketing

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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  3. The Growing Importance of International Mobile Search

    The 2012 Olympic Games provided a unique insight into the increasing popularity of international mobile search. It might not accurately represent day to day search trends, but the statistics do help illustrate the increasing popularity and...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. Running your marketing campaign ideas past...

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Factual is an amazing go-to source for international data on thousands of topics, updated constantly. Type in some keywords relevant to your target audience (they’re preset categories, you don’t have to reinvent the wheel), click on a user of...

  6. Baidu Paid & Organic Search Starter Guide

    The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve. Before opening an account with Baidu, ensure that your website is suitable for a Chinese audience and...