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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We thought we must have launched messaging that wasn't appealing to our audience. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that...

  2. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy should always be guided by the needs and wants of your intended audience, and the needs and wants of mobile users are often different than that of desktop users. To underscore the importance of implementing a mobile SEO strategy in...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical...