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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We thought we must have launched messaging that wasn't appealing to our audience. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that...

  2. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy should always be guided by the needs and wants of your intended audience, and the needs and wants of mobile users are often different than that of desktop users. To underscore the importance of implementing a mobile SEO strategy in...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Doesn't have to be big but it should be unique to this audience. The people are a brand's most valuable audience segment...

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    An audience (by my definition) is a group of targets that specify the smallest possible bucket of people. That's a great audience. There are lots of reasons a person might search for your brand name. We can't target an individual person on search...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    The most effective calls-to-action and enticing incentives will not overcome the negative effects of a cheap website with poorly written content, that fails to connect with your target audience. If a significant portion of your marketing budget is...