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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. Answer: It depends on your target audience.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. Join us next month when all will be revealed next time, exclusively on Search Engine Watch.

  3. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy should always be guided by the needs and wants of your intended audience, and the needs and wants of mobile users are often different than that of desktop users. To underscore the importance of implementing a mobile SEO strategy in...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. Editor's note: This column originally was published on March 12, 2013, and comes in at...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Are we active on the social networks that matter to the search engines?

  7. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Know What Your Audience is Searching for To help us understand what their audience was searching for around this topic, we used several tools including Ubersuggest. Understanding what your audience is searching for and segmenting topics is the...

  8. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    You can now embed the YouTube subscribe button on your site, enabling Partners and Creators to build their YouTube audience from all of their web properties. As Search Engine Watch observed at the beginning of July, however improbably it seems, the...

  9. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature gives Foursquare special importance as a search channel for brick and...