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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. When it comes to the need for global brands to manage their advertising through one platform, Marin...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Eric Enge, CEO of Stone Consulting and Search Engine Watch contributor, hosts a Google+ Hangouts series appropriately named Masters of Google+ Series where you can hangout with some of the top influencers on Google+ and find out their secret sauce...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It's not just about writing for journalists anymore, it's about writing to people who have a relevant connection to your brand – the influencers are the most critical and those will include journalists," said Jason Kintzler, PitchEngine CEO and...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  7. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Two hours and 45 minutes into a 3-hour keynote, Page took the stage giving what almost could be described as an elevator pitch or Google...