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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. However, if you have the exact same content on your site, too, you...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Audience tab in the left menu, click Mobile, and then Overview. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. Once you better-understand the percentages, you can...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Knowing Your Audience Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience. Impression share less than 80 percent (for search campaigns)