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Search Audience

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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Leverage first-party data to segment messaging to specific audience types. Set up a Tailored Audience on Twitter or Custom Audience on Facebook to target certain known...

  2. Writing Your Way to the Top of Search and Social Results

    Regardless of size, the target audience is what is important to a brand’s writer. Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message.

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. Because your SEO content should be relevant and valuable to your target audience...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    The average marketer uses 13 channels to reach its audience and meet its marketing objectives. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it was notably the highest cited channel when...

  5. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  7. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...