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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We thought we must have launched messaging that wasn't appealing to our audience. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    SMBs are often clearer about their topics and audience but have a more difficult time actually executing on content creation. Who is my audience? Improving organic search rankings is ranked as far less important as a content marketing objective...