Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a...
The current arena of marketing management technologies is oversaturated with single point solutions with multiple platforms existing for every aspect of digital marketing. The ability to see paid search, display and social marketing data, for...
By studying the Facebook ads for “Angry Birds Plush”, it can be determined that the retailers who are bidding on the same Google keyword aren’t doing so on Facebook, but this may only mean that they have not yet expanded their advertising efforts...
Also in the social arena, Twitter are testing new "Like" and "Star" buttons in place of "Favorite" on tweets, which points to a potential expansion of their ad program. Each guest had a number of years experience in-house as well as agency-side and...
DataPop are leading the charge in the ad copy arena; expect to see them branch out into other languages and even types of content as they further their technology. Crowdsourcing eventually went corporate and has now become mainstream in every...
Didit are also entering the big data arena and are currently beta testing a new standalone technology-only offering they plan to release this fall. Lee spoke with Search Engine Watch about his plans for both brands.
I'd do the same thing with the alumni association, with boarding schools in the area, and with any major professional sporting arena. I've never actually done research before getting a certain type of animal but I thought I should with chickens...
Search engine optimization (SEO) is increasingly becoming a must-have weapon in the marketing arsenal of companies across the online arena. If you're serious about making a long-term difference for your brand in the search arena, prudent...
Win-win sees life as a cooperative arena, not a competitive one. Often, when performing a competitive analysis, we find websites that are quite successful (getting a lot of quality organic search traffic for keywords that we’d like to target).
Clearly, Google is going to need to hold off Facebook and others in the mobile ads arena. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+.
Google continues to dominate in the paid search arena, boasting the strongest YoY global paid search growth in the industry for Q4 2011, as Bing dropped 18 percent, according to Covario. As of May 1, Microsoft’s small and medium business brand...
SMBs worldwide are falling behind consumers in the digital commerce arena,” BIA/Kelsey President Neal Polachek said in a statement. These and other startling insights from the SMB DigitalScape collection and analysis of over 1 million websites were...
With the recent explosion of demand-side platforms (DSP) and real-time bidding, the display arena is beginning to look very much like the paid search landscape. If you’ve been around digital marketing long enough you have probably witnessed the...
Finally, we get to the how level, the arena of details. The situational who dimension relates to the search at hand. If you have no ideas about what to split test, that’s a sure sign that you’ve been spending too much time in your AdWords account.
This falls back to standard SEO arena of indexing and crawling frequency. Google search will continue to become more personalized, getting away from the ‘10 link’ approach that we see in search results today," Schmidt said at the Mobile World...
The arena of app stores is much like the way organic search results used to be. Badabing Financial Apps” and “Badabing Navigation Systems” would help you rank for those respective search terms. The aspects that determine your ranking in an app...
We’re not all as visible as a baseball team, though within the hyperconnected and perpetually plugged in online marketing arena, it might feel as though you are. Billy Beane, the man on whose career the movie “Moneyball” is based, shared his story...
All of this mud slinging is starting to make the social media arena look very dirty, indeed. We feel that’s a conflict of interest, analogous to taking money for search results. Their search engine doesn’t necessarily provide the best results; it...
Google is an active player in the online identity verification arena, as one of the five sustaining OpenID Foundation members (alongside Microsoft, PayPal, Symantec and Ping Identity). Just over a week ago, Google launched Search Plus Your World...
In the competitive online arena, the concern is a valid one. The apparent inclusion of search blocking, widely regarded as Internet censorship. Complete immunity for search engines, webhosts and others who self-censor, an obvious damper on...
