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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    IQ tests or trivia tests also do really well in the shareable (and scale-able) arena since people love sharing scores that make them look like brainiacs. Use a simple search operator with [intitle:"weekly roundup" or intitle:"Friday roundup"] plus...

  2. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    The current arena of marketing management technologies is oversaturated with single point solutions with multiple platforms existing for every aspect of digital marketing. The ability to see paid search, display and social marketing data, for...

  3. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    By studying the Facebook ads for “Angry Birds Plush”, it can be determined that the retailers who are bidding on the same Google keyword aren’t doing so on Facebook, but this may only mean that they have not yet expanded their advertising efforts...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    DataPop are leading the charge in the ad copy arena; expect to see them branch out into other languages and even types of content as they further their technology. Crowdsourcing eventually went corporate and has now become mainstream in every...

  5. Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

    SMBs worldwide are falling behind consumers in the digital commerce arena,” BIA/Kelsey President Neal Polachek said in a statement. These and other startling insights from the SMB DigitalScape collection and analysis of over 1 million websites were...