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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I've reviewed accounts recently that focused heavily on tight niche of metro areas. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  2. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Many of the features from the newly retired products have been integrated into other areas of its product set. People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps...

  4. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Search: The user completed a search within your app. Approaches to advertising fall into two general...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...