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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    While the title may appear to be about fitness, it’s really designed for "self improvement" and these are the key areas they cover: These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I've reviewed accounts recently that focused heavily on tight niche of metro areas. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  5. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Many of the features from the newly retired products have been integrated into other areas of its product set. People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps...