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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. Alternatively, you might approach an audit with specific...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. According to research, the search term "porn" has had a rate of interest that has not dipped below 80...