This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). I want to share some of these revelations with you by discussing three of the key areas where these two disciplines...
Expand your visibility into areas currently considered business threats. The methodology pits two companies against each other across an unlimited number of keywords, using search volume and click curve data to understand each brand's current reach.
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
The whole nature of search – and by extension SEO – has changed drastically. Some of the areas we're advisory in: All too often we see SEOs that talk about search engine optimization including things such as social media, public relations...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
Focus Areas and Local Graph Search Graph Search currently handles four key areas: photos, people, places, and interests. Well, Graph Search is one of the areas where the two companies have worked closely together.
Step 2: Identify 5-10 Topic Areas You Can Talk and Write About With Authority SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. Thus, expansion into adjacent and related areas makes sense.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. This includes considering varying search patterns, timing, and...
This is Pretty Different From Normal Search Ads When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Simply using a higher bid for a particular product in your feed won...
GH: Authorship and authority continue to gain traction as quality indicators, and social signals are playing a growing role in search. As search became more localized, we built and launched BOTW Local to help users find information on millions of...
The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search. Google identifies three areas they determine to be invalid clicks:
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
By scrubbing the dust off our business and looking at our audience with new eyes, we're able to spot assumptions that are no longer true (and maybe never were), identify new opportunities, drop dead weight and find new areas for business that didn...
Expect this process to accelerate now the search giant has so much data on "spammy links" and swathes of link profiles getting knocked out overnight. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs...
This starts at the very core of how they think about online marketing and search engine optimization (SEO). Any good link is something that has value even without search engines. Without search engines that rich anchor text notion might not even be...
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Place search marketer hat on. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
