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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? The survey report, released this week, touches on questions in several areas such as...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. Whenever you can make your site or your persona be an authority in your particular market...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. After researching thousands of AdWords accounts across 250 industries, we found distribution of both high and low quality scores...

  4. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great...

  5. So Why Did All Those Movie Sites Lose Google Search Traffic?

    A few days later Cutts responded, which is unusual because he normally doesn't respond to too many people about specific search traffic issues on his Twitter feed. In a thorough analysis, Gabe identified multiple areas that he believed could be...