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  1. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  2. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. According to research, the search term "porn" has had a rate of interest that has not dipped below 80...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    While the title may appear to be about fitness, it’s really designed for "self improvement" and these are the key areas they cover: These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...