With Author Rank Google can potentially generate a score for you in each of the topic areas about which you regularly build content, and then use that score to affect your search rankings for content in each of your topics.
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. Educating attendees about the most current topics, strategies, tactics, and tools.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Moving back and forth takes time, so a great feature is a small Watch Window that can show the...
Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB), Caroline Lyons (CL), David Torchiano (DT), and Derk Doijer (DD...
Now that we’ve established our targets, it’s time to search for geo-specific candidates. A two-second search for “mom blog” results in the following: As the image above shows, this query produces 1,763 home owner associates near San Diego that can...
A key area of focus in the keynote was based around how to identify socially plugged-in authority users along classic lines of search conversion semantics history. Look for people engaging in conversations on topics that matters to you and your...
With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and...
In the meantime, both the Adobe Digital Index team and Search Engine Watch are interested in hearing your thoughts. As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as...
Birthdays of famous people, especially when they are dead and made a massive contribution to the world, are always good newsy topics. You can view the hot trends, search for keywords and see trending information, etc.
Search engine optimization? Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. When this isn't possible and the titles and descriptions...
Other topics and people that so captured our interest over the past year that we were compelled to do all that finger-typing and search results browsing: Bieber had topped last year’s list, thanks to his stable of rabid Beliebers’ stalkerish search...
Search optimizers of varying degrees of talent start flooding the space with truly irritating attempts. Here are my previously submitted posts in similar topics in different websites. If you're interested, I am happy to get something written up and...
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. After performing a Bing search, the "People Who Know" section of the Social Sidebar will now include people Klout believes to be influential about...
Last month I attended SES in San Francisco and saw some great presentations, as always covering the ever-changing world of search. Having recently launched a content marketing agency, the session that stood out to me the most was the convergence of...
To find these, you can simply search for topics like "my city news" and "my state school. Once you find one, check him or her out with a simple Google search. These are great ways to find active social media users in your area, and many times...
Cognitive Relevance: Where the search engine looks at the quality of information. First, relevance is defined in a handful of different ways by search engines, generally speaking in the following ways:
If you're not active in an area and aren’t interested, don’t feel obligated. Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. A promoted trend shows in the list of Trending Topics on your...
Search Google Images or Flickr for keywords that draw traffic to your blog posts and see how others are creating images around these topics. Skim LinkedIn Groups in your niche for hot topics. Fresh content not only helps with your search engine...
The second new element of Knowledge Graph search compiles key facts on popular topics and displays them in a type of stats box at the top of the right sidebar. Google has unveiled the Knowledge Graph, which they’re calling the “first step in the...
