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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Could get the product quickly (35 percent) And 15 percent of in-store activities involved...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Check out this comprehensive article on this impending product here on Search Engine Watch. These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? Your ad is more likely to perform better and continue running successfully if it is being displayed...

  5. Ford Retains Confidence in Facebook Ads as GM Quits

    Mansell said that ultimately it all depends on the product category but there is still a lot of opportunity to grow for brands willing get to grip with the new metrics, adding, "I would be interested to know how much work GM had done in this area...

  6. Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports

    Bill Kee, Google Analytics Product Manager spoke to Search Engine Watch last week. Last week, Google Analytics announced Multi-Channel Funnels, a new area to Google Analytics conversion reports that allows you to see which campaigns, sources, or...