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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. Technical Search of Schema Is Valueless. Mark Twain Mark Twain has a point.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Next, every touch contribution needs to be indexed based on its contributing factors to the last click. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that reducing costs is one area where companies typically don't utilize email but it surprisingly does very well. Next up was Simms Jenkins (@SimmsJenkins), CEO of BrightWave Marketing, with his information-packed session.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.