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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And while Secure Search may have put a damper on one area of SEO, all is not lost, he said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Then transactional keywords are about 10 percent of...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. Technical Search of Schema Is Valueless. Mark Twain Mark Twain has a point.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Next, every touch contribution needs to be indexed based on its contributing factors to the last click. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by...

  7. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. One area where agencies and companies struggle is determining what content...