According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos. Yelp has remained a leading review site for local businesses for quite some time.
This would provide very little new in terms of search results, but would instead provide a different interface for results, and perhaps more instantaneous searching while on the go. If you're a local company, focus in on local search results and...
Once claimed, you will get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result. With that in mind, Google's effort to continuously improve search quality is good news for...
The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web development services for rebranding as well as a 2013 cutting-edge website.
Depending on your target vertical, local search engines can provide a refreshing new source of prospects, especially for geo-specific campaigns. Now that we’ve established our targets, it’s time to search for geo-specific candidates.
Do a YouTube search: What are some of the most popular videos that show up on YouTube for your key terms? Look at your competition: How are companies in your area promoting themselves either via commercials or through sales pitches on their websites?
Despite its hidden location, you'll discover a lot of opportunity to expand and engage in this area, even if your company isn't “the video type. A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with...
The new world of SEO is heavily focused on the message you send, whether it be search engines or users. You may be surprised to find out you are withholding pages, folders, images, etc.from search engines that can drive traffic to your site.
Their research, which spans 2 billion searches annually by 11 million mobile unique users per month, sheds much-needed light on growing local search use. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your...
Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged in your industry and local community. Some of these ideas are linked to happenings in your local area - even if...
There are loads of tools that can help with this (my favorite is Icerocket) but simply going to Twitter and searching for a keyword in the same way that you search through an engine's results can show you some fantastic link opportunities.
Search Term Scoring One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. Additionally, Google will now be more likely to show local versions of websites.
I wanted to have a different message for local searches than I did for searches outside the local area that were still relevant. The default setting permits this, by serving ads outside of your geo-targeted location of Albany, to people searching...
Eighty-eight percent of smartphone users who search for local information take action within one day, according to Google. Google has announced new features in AdWords that aim to help advertisers create ads that are more relevant to local...
Loch Ness Monster, current exact location unknown (but try searching Google Maps for the Loch Ness Exhibition Centre, United Kingdom, then scroll east) Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask...
Changes to local search results topped Google’s monthly recap of search and algorithmic updates from February, but there were nearly 40 new updates revealed, including changes to link evaluation, freshness, Panda, page detection, and more.
In search marketing, this is pretty easy. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in the area. In search marketing, timing relates to prospect readiness. In the AdWords display network, prospects aren’t actively...
The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the potential value of tapping into contractors who are searching for “Formica” in his ZIP code. Google has been pushing to get more local small businesses online...
Try targeting your ads in different demographic locations, this will help you narrow down what parts of your local area will work the best. If your business offers any of the following services below, you should bid on them as millions of people...
Those of you who use Google's Keyword Tool exclusively know that you can only drop down to the country level for location info and while the Google Search Estimator lets you drill down further, unless you're looking up something very popular or...
