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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. Nevertheless, SEO is content marketing with the added...

  3. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  4. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand why and how this can happen, let’s quickly revisit the gray area of Panda (and other algorithms). That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    This area of China is called Shuitou, Fujian, and is known as one of the largest producers of stone in the world, exporting granite, marble, and all kinds of stone materials. I have been asked this frequently enough that I decided that an article...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And while Secure Search may have put a damper on one area of SEO, all is not lost, he said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push...