One major change is users can now click on any area of a map, and Google will respond by showing you information about what is in the area that you could be interested in, such as restaurants, businesses, and hotels.
Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. Here are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set...
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). If everyone else has a lot of great deep links and you have none, that would be an area to work on for the...
If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. Extra: Yelp also offers social features for users to help them find their friends on Yelp and see what they have been reviewing and what they...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph.
You can do this within the admin area by navigating to Posts -> Categories. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords...
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Humankind is treading into an area of vague outcomes. At-a-Glance Search Results This would provide very little new in terms of search...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up...
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. Use this area to let the SES organizers know what takeaways you'll provide...
Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. The overall consensus as that there was lots of room for brand to improve their mobile presence, and we should expect to see more...
Ensure that your main copy fits into the safe area, and is cohesive with the larger image as a whole. It is also used in search, suggestions and recommendations as well as in comments. TrueView In-Search Ads
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Moving back and forth takes time, so a great feature is a small Watch Window that can show the...
Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES attendees, speakers, and exhibitors.
One area of conflict is use of above the fold real estate. Having content above the fold versus a big block of SEO content just above the footer may be assigned a different value by search engines. Search engines may be evaluating placement of...
