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  1. The Rise of the User Experience Marketer

    UserTesting allows you ask real users questions while they use your site or application. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in...

  2. Evolution in Digital Marketing Skill Sets

    A solid understanding of application frameworks, cloud computing, and relationship databases will help fast-track marketing software implementation and effectiveness. This is an exciting time for those working in the advertising and search...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Disclaimer: This information is from a Google patent and may differ in some of its real world application. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO...

  5. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage...