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  1. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    The Yahoo mobile app is avaiable for the iPhone in the App Store. The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles. Yahoo has launched an iPhone app using Summly's technology...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    A Hands-on Approach to App Store Optimization Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country.

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  4. A Strategy Map for Google Display Network Success

    App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Text ads: Traditional text ads that run on the Search Network. As with the Search Network, success stems from a thorough plan and...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Now there's a Google App for that. Printer paper - The freshness of a new start, or an office supply store Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull?

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. Cost per install, lifetime value and in-app purchase are examples...

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...