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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App The Search Agency today released a new mobile scorecard report, which looked at the Top...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Driving Mobile App Activity Through Social Ads Facebook reported that in 2013 its mobile app ads...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. It can be a customer searching for store directions, calling your business directly or...