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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles.

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. App Promotions There is an app for that. Advertisers can promote their apps to app users with a target CPA.