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  1. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. Use it as a tool to see which keywords did really well if you cut brand out...

  4. Google+ Pages Dashboards Now Link to Google Analytics

    Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page. Simply put, if your company's Google+ page links back to your...