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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One tool I rely heavily on for a range of tasks is Screaming Frog. Google Analytics Custom Report Another way to unearth low-value content is to look at user engagement signals in Google Analytics. To help quickly access and evaluate these metrics...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google Analytics has this tool built in at the URL level. Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer...