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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. We can no longer precisely track traffic for Google in organic search at the keyword level.

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Here are a few examples of metrics to measure...

  5. 10 Lessons About Enterprise SEO

    It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Therefore, at a bare minimum, you must have a comprehensive web...