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Search Alliance Paid Advertising

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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Is the Microsoft-Yahoo Search Alliance on life support? Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being...

  2. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Increased conversion rates and lower costs-per-click (CPCs) relative to benchmarks delivered improved return on advertising spend (ROAS) for advertisers following the transition.Excluding the impact of seasonality, conversion rates for Search...