A recent example is the alliance between Baidu and major content portal Sina. Under the partnership Baidu and Sina will co-operate in five key aspects: search, content, platform, technology, and resources.
Facebook's founder, Mark Zuckerberg, has been open and staunch about his views on personal privacy. Linden Lab's rather unholy alliance with Facebook was doomed from the start, based on the privacy issue alone.
The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo SearchAlliance session. There is no doubt that SES is recognized as the largest search and social marketing event...
Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the effectiveness of an SEO campaign, especially considering the Bing/Yahoo searchalliance represents an estimated 30 percent...
Six Easy Ways to Eliminate Pesky Duplicate Content - Search Engine Guide Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the SearchAlliance transition.
Content Optimization: Revisiting Topic Modeling, LDA Windows 7 Search App by Danny Goodwin How Not To Ruin Content With SEO - Search Engine Guide Don't be Another Link in the Chain: Quality Content and PR is Key to International SEO - Search...
SearchAlliance, AdSense there will be almost no time lag between a click recorded and spend tracked. Consumer watchdogs Progressive Change Campaign Committee, have bought ads through Google's own content network and on competitor Facebook, which...
After the SearchAlliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management. Microsoft adCenter Powers All Paid Search Advertising on Bing...
Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? SearchAlliance. Search Marketing. I'll be covering the News Search Optimization session myself.
Last month Frank Watson wrote a helpful article explaining the upcoming Microsoft and Yahoo SearchAlliance transition in regards to customer service duties and approximate consolidation timeline. Unlike other PPC distribution options such as...
As Microsoft's Bing and Yahoo forge ahead with their SearchAlliance integration, Google is also readying to turbo charge its Search activities by purchasing Metaweb. Google Buys OpenContent Aggregator Metaweb
Also, back in February, the National Security Agency had teamed up with the Mountain View-based company to fight cyber attacks, sparking Internet users' fears that the alliance would give the government open access to private data.
Another one-time content and cross branding initiative that should bring Yahoo more 'user love' is Yahoo Search's tying-in of real-time World Cup content. Already, Yahoo and Microsoft's Bing are partnering on the search segment in an agreement...
As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity...
It would be most helpful if a major search engine would become more deeply involved in contributing functionality to the open source community, so that site search powered by SOLR-family code would be easier to customize for the open source...
That we start testing what belongs best in them, either links, search or content I asked many of those same marketers what they thought 2008 had in store for search. I'd expect a possible acquisition or partnership to do rev share with someone else...
Search activity takes a back seat to the ever enhancing technology available to access content on the Web. The primary trigger centers around efforts from the Open Handset Alliance (OHA), a group of 30 technology companies committed to maximizing...
Content advertising: Search Engine content networksOne of the biggest challenges facing SEMs: making smart decisions about search engine content networks. We've collected all the search marketing news from selected posts to the Search Engine Watch...