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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a signal to search engines as well. Similar in many ways to Open Graph, Twitter Card is a simple protocol that allows you enrich how your...

  2. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    Facebook's founder, Mark Zuckerberg, has been open and staunch about his views on personal privacy. Linden Lab's rather unholy alliance with Facebook was doomed from the start, based on the privacy issue alone.

  3. 10 Reasons Why You Can't Miss #SESNY

    Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session. There is no doubt that SES is recognized as the largest search and social marketing event...

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the effectiveness of an SEO campaign, especially considering the Bing/Yahoo search alliance represents an estimated 30 percent...

  5. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Search Alliance, AdSense there will be almost no time lag between a click recorded and spend tracked. Consumer watchdogs Progressive Change Campaign Committee, have bought ads through Google's own content network and on competitor Facebook, which...

  6. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? Search Alliance. Search Marketing. I'll be covering the News Search Optimization session myself.

  7. Consumer Watchdog Believes Google 'WiSpy' Potentially Logged Homeland Security Data

    Also, back in February, the National Security Agency had teamed up with the Mountain View-based company to fight cyber attacks, sparking Internet users' fears that the alliance would give the government open access to private data.

  8. Search Marketers' Wish Lists

    It would be most helpful if a major search engine would become more deeply involved in contributing functionality to the open source community, so that site search powered by SOLR-family code would be easier to customize for the open source...