Using it will allow Google algorithms to understand which image on your server is your preferred logo. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. Cutts mentioned that this is a problematic search, and there are others like it, so...
The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. Nearly every business today must decide how much to spend on search engine optimization (SEO).
And although we can't know specifically what Google Now identifies outside of its usual search algorithms, we know it's search based entirely on contextual needs. Google has released many products and services over the last few years to improve the...
We have seen some recent developments from many of the third-party bid tools that would say it will ultimately require complex algorithms and custom logic to compete adequately in PLA, so having experience with these types of tools should be an...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. The people who use search engines and social are the same people.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages.
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. This starts at the very core of how they think about online...
Related channels are selected by YouTube algorithms to help users discover other content that likely shares similar themes with your content. It is also used in search, suggestions and recommendations as well as in comments.
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. And you shouldn’t expect the engines to let you know about each and every tweak to their algorithms and what impact they may have.
The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. Michael Freeman, senior search manager at ShoreTel Sky, which provides...
A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.
Google’s algorithms are finally catching up to the ingenuity of the SEO industry. Now that we’ve established our targets, it’s time to search for geo-specific candidates. A two-second search for “mom blog” results in the following:
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Track, monitor and adapt your social/search strategy as search engine algorithms change how they...
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. The purpose was to get links to drive search rankings. These are thin content pages/sites that exist only to capture search traffic and then to get...
The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The Origins of the Backlink Pre-Search Engines If you're able to answer yes to these three questions, then you...
