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  1. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. This starts at the very core of how they think about online...

  3. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The Origins of the Backlink Pre-Search Engines If you're able to answer yes to these three questions, then you...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Choose "Search Network Only" to set up a PLA campaign: Some may even say merchants are getting Scroogled with the new...