SEO News

Search Algorithms

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    Search algorithms are constantly evolving. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized...