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Search Algorithms

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  1. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables. This week, the Google Research team unveiled "structured snippets," which presents an additional way...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand why and how this can happen, let’s quickly revisit the gray area of Panda (and other algorithms). Revisiting the Gray Area of Panda (and Algorithms in General) As I’ve explained before here on Search Engine Watch, SEO band-aids...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. By narrowing your link-building tactics to just one or two, you...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...