Google search ranking algorithms also apply to the listings in Google Maps in determining which businesses are featured in the carousel. Interestingly, Google’s algorithms will also decide which photo is used, although exactly what algorithms are...
With mobile traffic now accounting for more than 50 percent of some website's traffic (and rising), it's no wonder search engines are starting to factor the quality of mobile experience into their algorithms.
What algorithms, if any, will come into play? But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration.
It will always possible for people to name reasonable exceptions, except, for one fact – Google is not building spam fighting algorithms to evaluate each individual site on the web. They are building spam fighting algos that improve the overall...
One of the key reasons agencies and advertisers chose to utilize paid search management tools was the access to advanced bid algorithms. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and...
It always has been, and always will be – well, at least until the search engines don't use algorithms and content, but that's a long way off. To not understand this is to not understand what Google and its algorithms measure and how this might...
Using it will allow Google algorithms to understand which image on your server is your preferred logo. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. Cutts mentioned that this is a problematic search, and there are others like it, so...
The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. Nearly every business today must decide how much to spend on search engine optimization (SEO).
And although we can't know specifically what Google Now identifies outside of its usual search algorithms, we know it's search based entirely on contextual needs. Google has released many products and services over the last few years to improve the...
We have seen some recent developments from many of the third-party bid tools that would say it will ultimately require complex algorithms and custom logic to compete adequately in PLA, so having experience with these types of tools should be an...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. The people who use search engines and social are the same people.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages.
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. This starts at the very core of how they think about online...
Related channels are selected by YouTube algorithms to help users discover other content that likely shares similar themes with your content. It is also used in search, suggestions and recommendations as well as in comments.
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. And you shouldn’t expect the engines to let you know about each and every tweak to their algorithms and what impact they may have.
