When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. The people who use search engines and social are the same people.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages.
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. This starts at the very core of how they think about online...
Related channels are selected by YouTube algorithms to help users discover other content that likely shares similar themes with your content. It is also used in search, suggestions and recommendations as well as in comments.
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. And you shouldn’t expect the engines to let you know about each and every tweak to their algorithms and what impact they may have.
The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. Michael Freeman, senior search manager at ShoreTel Sky, which provides...
A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.
Google’s algorithms are finally catching up to the ingenuity of the SEO industry. Now that we’ve established our targets, it’s time to search for geo-specific candidates. A two-second search for “mom blog” results in the following:
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Track, monitor and adapt your social/search strategy as search engine algorithms change how they...
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. The purpose was to get links to drive search rankings. These are thin content pages/sites that exist only to capture search traffic and then to get...
The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The Origins of the Backlink Pre-Search Engines If you're able to answer yes to these three questions, then you...
The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. While the search landscape has grown and matured, it presents several challenges as well as opportunities to take enterprise SEO to a...
Over the last few years the changes to search algorithms and user behavior on the Internet have made “old” SEO almost redundant. With search engines increasingly using social signals in their algorithms and measuring “brand sentiment” more...
The Dawn of Convergence Analytics will guide you through the new class of analytics tools that aim to help you understand the giant combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization...
This is the piece that can further limit the rampant abuse of links, while playing an important part in future ranking algorithms. As such, it reflects my opinion of the direction search is going, not where it necessarily is today.
Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Choose "Search Network Only" to set up a PLA campaign: Some may even say merchants are getting Scroogled with the new...
