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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we can assume it is still working. In the example below, the keyword phrase "Search Marketing...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. Matt Cutts, the head of Google's webspam team, tackled the subject...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Since February of 2011, I've helped a number of companies hit by Google's Panda algorithm. When speaking with companies that have been hit by Panda, I often explain that the algorithm update should have been named "Octopus" because Panda has many...