SEO News

Search Algorithm Google Penguin

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    But Google denied Penguin (or some other spam effort) was rolling out. Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). So, it looks like Google began pre-rolling Panda out a...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the damage done to a site by these updates is sometimes referred to as an "algorithm shift," not a penalty.

  3. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whereas Penguin is still a switch that flips, or it's something that starts rolling out a discrete time, and so we're a bit more willing to talk about those and let people know and have a heads up, 'hey you might be affected by the Penguin algorithm.

  5. How Link Building Changed in 2013

    There were Penguin recoveries during Panda updates as well. There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. Penguin updated in May and then in October, with both updates causing havoc...