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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whereas Penguin is still a switch that flips, or it's something that starts rolling out a discrete time, and so we're a bit more willing to talk about those and let people know and have a heads up, 'hey you might be affected by the Penguin algorithm.

  3. How Link Building Changed in 2013

    There were Penguin recoveries during Panda updates as well. There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. Penguin updated in May and then in October, with both updates causing havoc...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. We can continue to expect micro adjustments to Panda and Penguin that continue...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. This is really not a surprise, as it makes for a bad user experience and Google has previously announced that their page...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    If you know how I feel about the gray area of Panda or Penguin, I always feel you should move as quickly as possible while maintaining focus in order to recover from algorithm hits. The site’s Google organic traffic was up 43 percent following...