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  1. Your Guide to Structured Snippets for SEO

    Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. For example, if you search for the movie Die Hard, Google...

  2. Thanksgiving 2014 - What I’m Grateful for in SEO

    While Singhal concedes that links are hardly the only signal, he confirms the preferential value that backlinks still possess in the algorithm. If Cutts’ confirmation wasn’t enough, Google’s head of search Amit Singhal also highlighted the value of...

  3. Are Scholarship Links Considered Unnatural by Google?

    But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google’s Penguin algorithm in the future. Sites that have overdone it with unnatural links can be...

  4. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  5. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: How much do you believe changes in search engine algorithm will affect samples like the ones collected for this study in 2015 and beyond? Heuser: The best studies are those done recently and with a large sample size because of that exact...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  7. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. As an industry, we talk a lot about Google (and search engines in general...